40/40/20 Direct Marketing Rule

So, you've decided you want to organise a marketing communication, direct mail or e-mail targeting your business client base. The normal tendency is to immediately start thinking about a clever message. Or perhaps you're visualizing an impactful graphic image or presentation. Oh - you're already in trouble. You don't understand the 40/40/20 rule of direct marketing which, although has altered significantly in the B2C marketplace, still applies when marketing to the business community.
download article on 40/40/20 Rule by Gwyneth Gibbons

Data Quality Management by RGA

As business data is constantly changing and erodes at approximately 30% per year, you can find your database is out of date and underperforming. And, if left unchecked, the quality of your database can result in wasted budget, wasted resources and missed revenue opportunities. Data Quality Management by RGA is an effective way to check and correct your business information, ensuring you always get the most from your database and engage with your clients in a meaningful way. The data is refreshed using RGA's extensive database and data cleaning is performed by telephone communication with the company by our onsite telemarketing team. We understand that budgets need to be kept. Results far outweigh the costs.

RGA Produce Directory of Meeting & Event Venues and Suppliers

The Big Bash Book provides the most comprehensive database of meeting, event, function venues and services available in the UK. Generating a unique resource for organisers of all types of events from corporate meetings and conferences to private family functions and weddings. The Big Bash Book is on sale nationwide and available to all corporate and private event planners.
CLICK TO: FREE: register a venue or FREE: register a service

RGA's specialised Telemarketing Centre for the MICE Industry

RGA offer a specialised tele-marketing centre for the meeting & events industry. Our trained operators are experienced in data cleaning, email/mailshot follow-up and identifying potential users of venues, destinations and services. Our team are also available to take calls on your behalf, useful if you're expecting a high call flow following an extensive advertising campaign and ... resources are limited! more details


Looking to target the UK's most influential hotels, venues and conference centres? RGA now produce a UNIQUE list of leading meeting, event & conference hotels and special event venues in UK. Contact details of Sales/Marketing or GM. more details

RGA Expand their Knowledge Base Portal

Our industry mission is to bring reliable data and knowledge to MICE professionals, helping the direction of marketing and creativity. And, in so doing, generate business for venues, destinations and services to the UK and International meetings industry. RGA's Knowledge Base is a resource portal for statistical information, meetings industry reports, new trends, styles and technology. Improving knowledge, professionalism and skills are key to providing the high standard of service your clients should expect to receive. more details

RGA Create Business Travel Buyers Database

RGA have established themselves as one of the UK's leading producers of specialised, targeted databases for Tourism, Hospitality & Meetings Industry. RGA now produced a database of Business Travel Buyers in the UK's top companies PLC's, institutions, associations. A great NEW resource for targeting these high spend corporate travel buyers. order


500 of the most up-to-date records from our research department delivered by spreadsheet directly to your "in-box" each month. RGA's dynamic subscription programme will really get the sales department buzzzzzing with leads. Sign up for a month or a year - the choice is yours. more details

RGA's Fulfilment Teams are the Best

Feel the love! And, see how well a mailshot can really be organised and priced. Dawn and Nesta have over 30 years experience of mailshot despatch. They control the best team anywhere in the Universe and make sure all your mailshots are despatched professionally, with exceptional quality control, speed and lot-a-lot of LOVE. more details

RGA - The home of Direct Marketing
Since 1990, RGA are No. 1 data supplier, telemarketing & mailshot despatch centre to the UK's Meetings & Events Industry.
  • SMART DATA: RGA Databases, a proven source of business from meeting, conference & event buyers.
  • TELEMARKETING: RGA Telemarketing, lead generation and CRM.
  • DIRECT MAIL: RGA Direct Mail, delivering your message directly to buyers.

RGA's services and procedures achieved the Meetings Industry Association's AIM standard.

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