2022+ Our Vision: Keep It Local

Over the next couple of years event planning is set to become increasingly delegate-centric in terms of format, content and layout. Innovation, technology and sustainability will shape the meeting and events industry.

The pattern of growth experienced by the meetings industry brings with it the theorisation that location & transportation links are becoming increasingly important to buyers when differentiating between venues.

Travel to and from an event is the single biggest contributor to the event’s carbon footprint. It’s becoming more important that MiCE venues connect closely with professional MiCE buyers in the local region. In 2022, marketing campaigns targeting local corporations should emphasise that, by selecting a venue with good access links and easy for delegates to attend will reduce the “carbon footprint” of the event.

RGA produce a range of MiCE buyers’ databases, packaged by region and motorway routes.
Our current offer (available until 31/12/21), 10% discount on our off-the-shelf regional data. All RGA data is GDPR compliant (legal basis, legitimate interest) and identifies the contact details for targeting information directly to key MiCE buyers.

So, prepare now and be ready to grow your local business in 2022.

We have served the MiCE Industry for over thirty years. Our team fully salaried and measures their service in years, not months. Each team member is a fully trained telephone research professional. Everyone has to comply with GDPR and the PECR, but we think direct marketing in the 21st Century should always be consistent with the culture of security and privacy.

Have you adjusted to the new data environment? As one of the UK's leading data - direct mail - telemarketing providers to the Business Meetings & Hospitality Industry, RGA will help you thrive in the new GDPR landscape. Much has changed, but, it may well result in creating an opportunity to communicate and connect more closely with "genuine" potential and established clients. Download Details or call +44 (0)845 605 2303

UNDERSTANDING GDPR

International transfers after the UK exit from the EU Implementation Period download

UK & EU GDPR - Action you need to take regarding data protection and data flows with EU/EEA. download

Guide to the General Data Protection Regulation download

The Privacy and Electronic Communications Regulations (PECR) download

GDPR by RGA: Our Guide to GDPR download

GDPR by RGA: Legitimate Interest Assessment Form - download ICO sample

GDPR by RGA: Supplier Security Assessment for your records download

Restart: new management practices and technology, gives the agile marketeer an edge when it comes to satisfying guests needs and ensuring improved revenue management. Not to mention, making use of the array of hotel software and social tools they need to leverage modern digital technologies.

“We’re Good To Go”

RGA support the official UK mark to signal that a tourism and hospitality business has worked hard to follow Government and industry COVID-19 guidelines and has a process in place to maintain cleanliness and aid social distancing.

2022 Global Meetings & Events Forecast

"our industry is overwhelmingly optimistic and anticipates that most meetings and events will have an in-person component in 2022."
|American Express - October 2021.

UK Hotels Forecast 2021 — 2022, The Emerging Recovery

"I’m pleased to be able to bring a much more positive forecast to the sector this year. That is not to say recovery will be easy or straightforward, but I believe with the right planning and strategy, hotels across the UK can look forward to significantly better trading over the next 12 months."
|PWC Industry Forecast - October 2021.

MIA Operating and building confidence in a risk-averse world

"Best practice: creating a COVID Secure environment for your customers and staff. As we enter Step 4 of the roadmap, we are urging the sector to move forward cautiously, with recognition that the government guidance, which covers a vast range of event types, leaves so much to the judgement of business operators".
|Prepared on behalf of the sector by the Meetings Industry Association - July 2021

Coronavirus (COVID-19): EVENTS & ATTRACTIONS ADVICE

17 August 2021, Guidance for people who work in settings related to events and visitor attractions.

Coronavirus (COVID-19): LATEST INFORMATION AND ADVICE

12 JULY 2021, Guidance: Moving to Step 4 of the Roadmap.

BVEP Shape of Events Report

"It provides an insight into the complex eco-system that we all work in and how that complexity has impacted on our ability to manage many of the challenges that Covid-19 has thrown at us. Not least of these is the rapidly changing nature of the communications, regulations, guidance, and advice that we must cope with in order to prepare for and then deliver safe and compliant events once again across the UK".
|Produced by the Business Visits and Events Partnership (BVEP) - September 2021