Create value out of data through effective data management and leveraging the right data analytics to build your next campaign :
Over the next couple of years event planning is set to become increasingly delegate-centric in terms of format, content and layout. Innovation, technology and sustainability will shape the meeting and events industry.
The pattern of growth experienced by the meetings industry brings with it the theorisation that location & transportation links are becoming increasingly important to buyers when differentiating between venues.
Travel to and from an event is the single biggest contributor to the event’s carbon footprint. It’s becoming more important that MiCE venues connect closely with professional MiCE buyers in the local region. In 2022, marketing campaigns targeting local corporations should emphasise that, by selecting a venue with good access links and easy for delegates to attend will reduce the “carbon footprint” of the event.
Have you adjusted to the new data environment? As one of the UK's leading data - direct mail - telemarketing providers to the Business Meetings & Hospitality Industry, RGA will help you thrive in the new GDPR landscape. Much has changed, but, it may well result in creating an opportunity to communicate and connect more closely with "genuine" potential and established clients. Download Details or call +44 (0)845 605 2303
International transfers after the UK exit from the EU Implementation Period download
UK & EU GDPR - Action you need to take regarding data protection and data flows with EU/EEA. download
Guide to the General Data Protection Regulation download
The Privacy and Electronic Communications Regulations (PECR) download
GDPR by RGA: Our Guide to GDPR download
GDPR by RGA: Legitimate Interest Assessment Form - download ICO sample
GDPR by RGA: Supplier Security Assessment for your records download
A New Path! creative management practices and technology, gives the agile marketeer an edge when it comes to satisfying clients needs and ensuring improved revenue management. Not to mention, making use of the array of software and social tools to leverage modern digital technologies in the MiCE industry.
RGA support the official UK mark to signal that a tourism and hospitality business has worked hard to follow Government and industry COVID-19 guidelines and has a process in place to maintain cleanliness and aid social distancing.
"Living with a pandemic - A report on the sector’s journey and insights on the pathway forward"
|BDA BDRC - April 2022.
"our industry is overwhelmingly optimistic and anticipates that most meetings and events will have an in-person component in 2022."
|American Express - October 2021.
"I’m pleased to be able to bring a much more positive forecast to the sector this year. That is not to say recovery will be
easy or straightforward, but I believe with the right planning and strategy, hotels across the UK can look forward to
significantly better trading over the next 12 months."
|PWC Industry Forecast - October 2021.
"It provides an insight into the complex eco-system that we all work in and how that complexity has
impacted on our ability to manage many of the challenges that Covid-19 has thrown at us.
Not least of these is the rapidly changing nature of the communications, regulations, guidance,
and advice that we must cope with in order to prepare for and then deliver safe and compliant events once again across the UK".
|Produced by the Business Visits and Events Partnership (BVEP) - September 2021