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Life after Covid 19? A Deep Dive into First Party & Local Data
We now have a reasonable idea of what the "new normal" looks like!
So, it’s time to make marketing decisions that enable a calculated relaunch.
Venues will need to start evaluating a granular, local-based strategy through meetups
or small gatherings. In this new perspective, RGA will help manage these projects and produce the data that will give you the tools to identify what kind of promotions
and messaging will produce results.
AND, communicate your venue's "safe, clean & legal" procedures in
the "new normal" environment where smaller meetings will thrive.
- Market demand
- - how has demand changed in your area? How much are you capturing? Will any upcoming local events or conferences be affected?
- Rate conditions
- - have the other hotels in your market changed their rates? Are your rates within typical competitive range?
- Feeder markets
- - which channels are still driving business into your market?
- New audiences
- - is there an increase in demand from new markets who may view your destination as an alternative? Has there been a pickup in local bookings?
- Existing business
- - have you reached out to guests who have booked with your property? Are your large corporate accounts imposing internal travel limitations?
- Visibility
- - are your competitors still advertising? Are you maintaining your position compared to other venues in your market?
BREAKING NEWS .....
- data purchased in 2020 receive a free data refresh in September, annual licence will recommence in September
- data purchased between March 2019 - December 2019 user licence extended by 6 months with free data refresh in September 2020
2020 Edition: 6000 MiCE Buyers - The UK ELITE
6000 UK Biggest Spenders of MiCE venues and services from top Corporations, Financial Institutions & Associations.
FULL DETAILS: buyer name, tele & email, address - (12 MONTHS multi-channel use).
£550 + vat .....(usually £699)
OFFER AVAILABLE UNTIL 31 July '20
Jumpstart Sales!
Data by RGA:
6000 MiCE Buyers - UK ELITE Top Spenders. £550 + vat .....(usually £699)
OFFER AVAILABLE UNTIL 31 July '20
Download Details
Telemarketing by RGA
RGA: the leading telemarketing centre for the Meetings Industry.
Specialised MiCE industry teams - ready to GO in July!
Download Details
Direct Mail by RGA
brand positioning during Covid 19
Personalised Email Campaigns
targeting top UK meeting & event buyers
MiCE PostBox "end-to-end" mailshots
Data + Design + Print + Post + Email
RE-BUILD YOUR 20/21 DM CAMPAIGNS
MiCE Industry No.1 Telemarketing &
Sales Research Centre
Our teams engage with professional meetings, events and tourism buyers to understand how their buying behaviour has changed due to Covid 19, helping your sales teams sell more effectively.
- Lead Generation- RGA teams work to strict criteria set out by you and use a specific prospecting / Covid 19 sales enablement approach
- Inbound Web Lead Processing- Inbound leads from multiple digital channels may be processed and managed by our team
- Focus Campaigns - Sector and proposition focused campaigns are regularly delivered, with tailored messaging and sales enablement
- Database build and qualification - Prospect databases cleaned, profiled and enhanced by our research team
- Outsource Teams – Help minimize overheads, fill in at short notice, flexible and ready to jumpstart your sales process
- Event Marketing, Call-to-Invite - Engage high value attendees through an integrated campaign using email, social media, telemarketing to realize your event’s full potential
Call NOW 0845 605 2303