Direct Marketing is a cost-effective way of TARGETING your market.
Developing a Direct Marketing Strategy: The market is crowded with competing messages and delivering your message directly to new and existing customers is the most cost-effective means of enabling you to reach buyers on a continuous basis. RGA have seen (and pioneered) many technological advances in direct marketing and we expect more to come. We help you connect with both new (customer-acquisition) and existing clients (customer-retention) on a one-to-one basis through careful analysis of information held on our or your organisation's database. The key to success is building and maintaining a contact database which is scalable and, which segments prospects and clients, in a meaningful manner.
Deliver the Right Message at the Right Time: To communicate regularly and vigorously you must have engaging stories to tell and RGA can help you design your message to maximize its effectiveness. Choosing when and how often to communicate is critical. Unless your prospects are deep into a decision cycle, they won't be ready to buy. You need to position yourself carefully and vary your message to enable you to deliver it with sufficient frequency without flooding with messages in the wrong format or at the wrong frequency.
Direct Marketing - A Cost-Effective Means of Reaching Your Buyers
Utilising Your Database: Using our contact lists, or your organisation's own database, RGA will organise mailshots and brochure despatches on your behalf, nationally or internationally; or we can use e-technology to reach potential clients with high impact email shots. Once the database has been developed the information can be segmented and developed to provide a uniquely tailored service for each identified segment.
Managing Your Client Database: While it is important to build a good database, it is equally important to maintain the data you have spent so much to acquire. It can cost up to five times as much to obtain a new customer as keeping an existing one. As soon as customers have been acquired, their details and purchase behaviour should be carefully managed. You can outsource data management to RGA or we can train and support you in managing your own in-house database. RGA provide telemarketing centre support for database cleaning, client prospecting and lead generation or to follow up mail shots with "did you receive" phone calls.
Regulations and Standards on Direct mail, Telemarketing, E-marketing
RGA can help you comply with regulations and standards on Direct mail, Telemarketing, E-marketing: If your business uses direct mail, telemarketing or e-marketing, there are codes of practice and regulations governing the use of these techniques for selling to individuals and, in some cases, to businesses. Some regulations or standards include:
  • The Mail Preference Service may be registered with to ensure consumers do not receive unsolicited marketing materials. While it is not a legal requirement to ensure that you do not mail such individuals, the Direct Marketing Association Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority require such compliance.
  • Telephone and Fax Preference Services cover unsolicited telephone and fax communications. While it is illegal to telephone or fax individuals or businesses* that have registered with these services. Organisations & businesses are still able call for the purposes of market research. As a practical matter not many medium & large companies / organisations register with Corporate TPS as it may well prevent them receiving relevant and worthwhile information. For instance charities find telemarketing to be an economical way to raise awareness and much needed support.
  • The Privacy and Electronic Communications Regulations cover unsolicited email (in addition to telephone and fax). It is illegal to send unsolicted email to Individual Subscribers (except in certain, specified circumstances) without their prior consent. Individual subscribers in this context include sole-trader businesses. With Corporate Subscribers the rule on email does not apply to emails sent to organisations except that you must still identify yourself, supply an address and an option to unsubscribe.
RGA - The home of Direct Marketing
Since 1990, RGA are No. 1 data supplier, telemarketing & mailshot despatch centre to the UK's Meetings & Events Industry.
  • SMART DATA: RGA Databases, a proven source of business from meeting, conference & event buyers.
  • TELEMARKETING: RGA Telemarketing, lead generation and CRM.
  • DIRECT MAIL: RGA Direct Mail, delivering your message directly to buyers.

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