WHAT MAKES RGA DIFFERENT

Experience

What we produce is backed by over thirty years industry knowledge. More than employees and managers, our staf are members of our business family and measure their service in years, not months. Our team are fully trained research professionals with experience in conducting telephone interviews and questionnaires. They are on salaries, not commission and take pride in what they do.

Quality

We deliver more than the quality the market expects - we deliver the quality our clients deserve. With us, you don't get what you pay for - you get more. Others say they conduct research and verify data. We really do.

Integrity

Everyone has to comply with GDPR and the PECR, but we think direct marketing in the 21st Century should always be consistent with the culture of security and privacy.

RGA conduct research according to high standards of: Honesty - Rigour - Transparency and open communication - Care and respect for all participants and subjects of research.

Industry links

Department for Digital, Culture, Media & Sport (DCMS)

British Hospitality Association

Business Visits & Events Partnership

Data Protection Society

DMA-Direct Marketing Association

EVCOM

HBAA-Hotel Booking Agents Association

HOSPA & HMA-Hospitality Professionals Association

ICO-Information Commissioner's Officer

Marketing Society

MIA-Meetings Industry Association

MPI-Meeting Planners International

UK Hospitality

MANAGING DIRECTOR

Gwyneth Gibbons, MITT

Gwyneth's career has specialised in travel & tourism. She worked in management positions with Norbreck Castle Hotel, Blackpool, and Holiday Inn, Athens, as well as serving as a flight attendant for Saudia Airlines. In 1984, she and two other directors started Independent Coach Travel (ICT) - now the UK's leading coach tour wholesaler. In 1990, Gwyneth launched RGA Directions which has grown in to RGA UK LTD.

RGA LEADERSHIP RECOGNIZED:

Gwyneth_Gibbons_ranked_among_top_100_industry_leaders

More than 3,700 Event Magazine readers voted for their industry "top 100", and RGA Managing Director Gwyneth Gibbons was pleased to have been voted into this select group. "I believe that the M.I.C.E industry has always been a highly competitive marketplace. I remain positive that there are opportunities out there for those who can target and reach prospects in an intelligent, cost-effective manner."

FINANCIAL & IT DIRECTOR

Raymond Gibbons B.A., B.Sc., M.A.

Ray is an ex-banker, having gone through the management training programme of Chemical Bank (Now J.P. Morgan Chase) in New York. He later served as a main board director of Regency Cruises and has been a project manager for hotels and passenger shipping companies in the United States and Europe. Ray is a recognised expert in the study and development of tourism projects.

Studies & Projects - a brief review

RGA were commissioned by leading industry exhibition to merge several spreadsheets and refine the data identifying key contacts. RGA worked alongside the show's marketing department to manage a 40,000+ database. Key contacts were telephoned by RGA telemarketing team to re-establish invitation and determine attendance. 2019, researched and added new data to the existing database resulting in a healthy increase to visitor numbers to the 2019 show.
Identified key event buyers, managed guest list and provided telemarketing support for Far East Tourist Office, showcase event held in the ballroom of perhaps London's most famous hotel. A unique evening with an esteemed guest list from the UK's travel and meetings industry.
Promotional programme in major UK cities presenting nite club chain to 1000 local businesses and introducing special themed entertainment, restaurant and meeting facilities.
On behalf of leading European Tourist Office, data research project that resulted in publication of annual booklet identifying UK Tour Operators organising tours to that country, type of holiday activities offered, specific regions/destinations included and full contact detail of the tour operator in the UK. Final publication made available to UK holidaymakers.
Produced study on behalf of Top European Tourist Office to determine interest/consequence of hosting events in major cities throughout Europe. Research generated by direct telephone communication and interviews with corporate, association and agency buyers. Study was made available by NTO to local MICE venues and service providers.
MICE database maintenance for direct marketing and telemarketing programme to cleanse data and identify potential new business. Mailshot and email despatch on behalf of one of UK's top Country House Estates and Golf Club.
Telemarketing project to 1000 local businesses introducing accommodation and meeting facilities on behalf of Irish hotel group launching new hotel in the city.
Telephone questionnaire gathering opinion from businesses on the quality and availability of local hotel accommodation. Project on behalf of major hotel chains' possibility of locating to the area.